CR is also concerned with developing innovative and sustainable solutions to society's challenges. For PwC, this means that we will ensure long-term profitability and growth by being a responsible corporate citizen in four different dimensions:.
The foundation of PwC's approach to CR is our international Code of Conduct. This encompasses all of our ethical guidelines and principles. It outlines how we in PwC work with policies that guide our decisions and actions in everyday life.
CR is an area of growing national and international focus. We want to encourage the development of CR as field of study and from 2010 will annually award grants for research in, and study of, CR.