Strategy is about building a successful organisation by playing its unique features and opportunities in the market. In the strategy one therefore make the most important choices, like choosing where and how to compete in order to create lasting profitable growth.
The markets of today are constantly changing and are characterised by innovation and change, and in future it will be important to regularly review the strategy to maintain a competitive position. Simultaneously it is a paradox that many organisations use much time and effort on developing the strategy, but much less effort on the realisation. Old habits and patterns therefore often survive even though the intention is change and development. In the stride from strategy to action broad involvement and rooting in the organisation is critical so that the resources implementing the strategy both understand what to implement and how.
PwC assists with strategy development to identify and realise the business's potential for improvement. We believe that close cooperation with our clients is critical for developing viable strategies that create lasting value. Based on strong analytical skills, in-depth industry knowledge and PwC's national and international experience, we establish the good practical solutions.
More than 50% of leaders asked don't believe that they have a winning strategy.