Cookie Policy

What are cookies?

Cookies are small text files that are placed on your computer by the websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The use of cookies is now standard for most websites.

Use of cookies on PwC websites

We utilise cookies, and other online identification technologies such as web beacons, or pixels to provide users with an improved user experience. By using this website or application you consent to the deployment of such identification technologies.

 

Registered users

We use these technologies to make navigation of the Websites easier for you and to better deliver tailored content to you. If you choose to become a Registered User, we will use cookies to facilitate your registration and remember your preferences. If you choose to become a Registered User, you will receive the benefits of registration only if you accept the strictly necessary cookies, which include those cookies used as part of registration.

Analytics and site statistics

We also use these technologies to gather usage information and statistics regarding use of the Websites. For example, we collect information about page visits and navigation to determine what articles and topics are of greatest interest and if users are able to find content easily. Likewise, we collect information about which articles and videos are viewed and whether videos are viewed in their entirety to determine what content is of most interest to users. We also use usage information to generate various reports regarding use of the Websites. These reports contain aggregated information about users and do not single out users individually. If you are a Registered User we may also collect information on what specific interests you have, including what articles you have viewed on the site in order to understand what content interests you most.

Information about the cookies used on our Websites can be found below. Individual PwC sites may use additional cookies or third-party analytics tools. For more information about the cookies and third-party tools used on individual sites, please review the cookie information on the individual sites you visit.

 

Measuring effectiveness of our activities

We may utilise online identification technologies from marketing partners, third party sites and social media platforms. These technologies help us measure the efficacy of our marketing and awareness campaigns and to understand how visitors navigate to the Websites from a PwC ad. We use these technologies to compile statistics about visitors who interact with the Websites and other PwC online content, to gauge the effectiveness of our ads, and to provide more pertinent information to our visitors.

 

 

Managing cookies on your device

We use cookies to personalize content and to provide you with an improved user experience. By using this website or application you consent to the deployment of cookies. You can control and manage cookies using your browser (see below). Please note that removing or blocking cookies can impact your user experience and some functionality may no longer be available.

Using your browser to control cookies

Most browsers allow you to view, manage, delete and block cookies for a website. Be aware that if you delete all cookies then any preferences you have set will be lost, including the ability to opt-out from cookies as this function itself requires placement of an opt out cookie on your device. Guidance on how to control cookies for common browsers is linked below.


Google Chrome

Mozilla Firefox

MacOS Safari

Microsoft Internet Explorer


For information on additional browsers and device types please see http://www.aboutcookies.org.uk or http://www.cookiecentral.com/faq/.

Managing Analytics cookies

You can opt-out of having your anonymised browsing history within our websites or applications recorded by analytics cookies. We use the following service providers and you can learn more about their privacy policies and how to opt-out of their analytics cookies by clicking on following links:


Adobe: http://www.adobe.com/privacy/opt-out.html

Google Analytics: http://www.google.com/analytics/learn/privacy.html

[If your application uses any additional analytics mechanisms or analytics service providers, insert relevant analytics cookies opt out links here]

Cookie disclosure

The following section explains the types, categories, and purpose of cookies on the Websites. By using these Websites you consent to the deployment of cookies for the stated purpose.

 

Types of cookies:

Session cookies: these cookies remain in your browser during your browser session only, i.e. until you leave the website.

Persistent cookies: these cookies remain in your browser for a set period of time after the browser session (unless deleted by you).

 

Categories of cookies:

Strictly Necessary Cookies: These cookies are fundamental to website functionality and cannot be switched off without blocking features on the site. They are usually set in response to your actions on the site, such as filling in forms, setting preferences, or logging in.


Performance Cookies: These cookies allow us to gather analytics to improve the performance and functionality of our site. These analytics can include measurements on the popularity of a page, common patterns of how people browse around the site, and how frequently a certain feature is used. We usually aggregate the data for review but in some cases we may collect information on content you have viewed in order to understand what interests you most.

Customization cookies: These cookies help us to understand how effective our marketing campaigns are, and enhance your online experiences with PwC with customization.

Cookie disclosure

The following section explains the types, categories, and purpose of cookies on the Websites. By using these Websites you consent to the deployment of cookies for the stated purpose.

Types of cookies:

Session cookies: these cookies remain in your browser during your browser session only, i.e. until you leave the website.

Persistent cookies: these cookies remain in your browser for a set period of time after the browser session (unless deleted by you).

Categories of cookies:

Strictly Necessary Cookies: These cookies are fundamental to website functionality and cannot be switched off without blocking features on the site. They are usually set in response to your actions on the site, such as filling in forms, setting preferences, or logging in.

Performance Cookies: These cookies allow us to gather analytics to improve the performance and functionality of our site. These analytics can include measurements on the popularity of a page, common patterns of how people browse around the site, and how frequently a certain feature is used.  We usually aggregate the data for review but in some cases we may collect information on content you have viewed in order to understand what interests you most.

Customization cookies: These cookies help us to understand how effective our marketing campaigns are, and enhance your online experiences with PwC with customization.

Advertising cookies:  PwC may present ads to you on sites that are not owned or operated by PwC to promote PwC services, articles or events. The cookies are used to make advertising messages more relevant to you and your interests. They also perform functions like preventing the same ad from continuously re-appearing. These advertisements are solely intended to make you aware of relevant PwC promotions. PwC does not sell your data to any third parties. Please see our privacy policy for more details. PwC may present ads to you on sites that are not owned or operated by PwC to promote PwC services, articles or events. The cookies are used to make advertising messages more relevant to you and your interests. They also perform functions like preventing the same ad from continuously re-appearing. These advertisements are solely intended to make you aware of relevant PwC promotions. PwC does not sell your data to any third parties. Please see our privacy policy for more details.

Provider

Name

Purpose

Type

Duration

Strictly Necessary Cookies

Load balancer

BIGipServerPOOL-69.20.11.37-Dispatch

This cookie is set by the servers hosting PwC sites to allow a visitor to receive site content from one out of multiple servers as the visitor browses the site. This improves performance and allows the visitor’s session to be maintained.

First party, Persistent

Until end of session

PwC

pwc-cookie-accept

This cookie is used by PwC to understand whether or not a user has selected "I understand" in their cookie banner.

First party

Until the end of the browser session

PwC

pwc_int_usr

This cookie is used by PwC to distinguish internal users from external visitors to the Websites. It is set when a person is accessing the website from within the PwC network (VPN or office).

First party

3 months

Performance cookies

Adobe Analytics

_sdsat_landing_page

Stores the first page you hit when visiting pwc.com

First party, Session

Until end of session

Adobe Analytics

_sdsat_traffic_source

Stores the site you came from before reaching pwc.com

First party, Session

Until end of session

Adobe Analytics

_sdsat_pages_viewed

Stores the quantity (number) of pages that you view during your visit.

First party, Session

Until end of session

Adobe Analytics

_sdsat_lt_pages_viewed

Stores the total number of pages viewed

First party, Persistent

2 years from set/update

Adobe Analytics

_sdsat_session_count

Stores a session counter

First party, Persistent

2 years from set/update

Adobe Analytics

s_vi

This cookie stores the visitor ID provided by our analytics provider whenever you first visit one of the Websites.

Third Party Persistent

2 years from set/update

Adobe Analytics

gpv

This cookie stores the quantity of pages you view when visiting the Websites

First and third party

30 minutes from set/update

Adobe Analytics

s_nr

This cookie stores the date(s) when you visit the Websites, and whether or not you are a new or returning visitor.

First and third party

2 years from set/update

Adobe Analytics

s_ppv

Stores information on the percentage of the page displayed

First and third party

Until end of session

Adobe Analytics

s_fid

This cookie is a "fallback" visitor identifier where the s_vi cookie is for some reason blocked. It contains a randomly generated unique ID

First and third party

5 years from set/update

Adobe Analytics

s_ppvl

Stores information on the percentage of the page displayed to you

First and third party

Until end of session

Adobe Analytics

s_cc

This cookie allows Adobe Analytics to determine whether or not cookies are enabled in your browser.

First and third party

Until end of session

Adobe Analytics

s_sq

This cookie is set and read by the JavaScript code when the ClickMap functionality and the Activity Map functionality are enabled; it contains information about the previous links that you clicked on the Websites.


First party

2 years from set/update

Google Analytics

__utma

This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. It it used to calculate new and returning visitor statistics. The cookie is updated every time data is sent to Google Analytics.

First and third party

2 years

Google Analytics

__utmv

Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics.

Third party, persistent

 

Google Analytics

__utmz

Stores the traffic source or campaign that explains how you reached the Websites. The cookie is created when the JavaScript library executes and is updated every time data is sent to Google Analytics.

Third party, persistent

 

YouTube

VISITOR_INFO1_LIVE

This cookie tracks viewing of Youtube videos on the website.

Third party, persistent

 

Advertising

Facebook

datr, _js_datr, _js_reg_ext_ref, _js_reg_fb_gate

These cookie are used by  Facebook as part of their embedded services on the Websites (likes, sharing etc.). More information about Facebook’s use of cookies can be found in their cookie policy  

Third party

 

LinkedIn

JSESSIONID

General purpose platform session cookie. It is used to maintain an anonymous user session by the server.

Third party

Until end of session

LinkedIn

lidc

This cookie is used for routing from Share buttons and ad tags

Third party

1 day

LinkedIn

bcookie

This cookie is used by LinkedIn for identifying the Browser ID. It is set from LinkedIn share buttons and ad tags.

Third party

1 year

LinkedIn

bscookie

This cookie is used by LinkedIn to recognize a secure Browser ID.

Third party

1 year

LinkedIn

visit

This cookie is used by LinkedIn as part of their embedded services on the Websites. More information can be found in their cookie policy.

Third party

 

Twitter

Auth_token, twll, secure_session, guest_id, remember_checked, remember_checked_on, lang

These cookies are used by Twitter as part of their embedded services on the Websites (likes, sharing etc.). More information about Twitter’s use of cookies can be found in their cookie policy.  

Third party

 

YouTube

SID

This cookie is used by Google in combination with HSID to verify your Google user account, if you have one, and your most recent login time to your Google account.

Third party

 

YouTube

HSID

Used by Google in combination with SID to verify your Google user account, if you have one, and your most recent login time to your Google account.

Third party

 

YouTube

PREF

This cookie is used by Google to set each of its users’ preferred language preferences.

Third party

 

YouTube

NID

Most Google users will have a preferences cookie called ‘NID’ in their browsers. A browser sends this cookie with requests to Google’s sites. The NID cookie contains a unique ID Google uses to remember your preferences and other information, such as your preferred language (e.g. English), how many search results you wish to have shown per page (e.g. 10 or 20), and whether or not you wish to have Google’s SafeSearch filter turned on.

Third party

 

YouTube

LOGIN_INFO, YSC, SAPISID, SSID, APISID

These cookies are used by Youtube as part of their embedded services on the Websites (sharing etc.). More information about Youtube’s use of cookies can be found in their cookie policy.

Third party

 
Provider Name Purpose Type Duration
HubSpot __hssc This cookie keeps track of sessions. This is used to determine if we should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.  Consent 10 min
HubSpot __hstc The main cookie for tracking visitors. It contains the domain, utk (see below), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). Consent 2 years
HubSpot __hssrc Whenever HubSpot changes the session cookie, this cookie is also set. We set it to 1 and use it to determine if the visitor has restarted their browser. If this cookie does not exist when we manage cookies, we assume it is a new session. Consent None. Session
HubSpot hubspotutk This cookie is used for to keep track of a visitor's identity. This cookie is passed to HubSpot on form submission and used when de-duplicating contacts. Consent 10years
Siteimprove nmstat

This cookie is used to help record the visitor’s use of the website.
It is used to collect statistics about site usage such as when the visitor last visited the site.
This information is then used to improve the user experience on the website. This Siteimprove Analytics cookie contains a randomly generated ID used to recognize the browser when a visitor reads a page.
The cookie contains no personal information and is used only for web analytics.

 

Persistent 1000 days
Cloudfare.com _cfduid The "__cfduid" cookie is set by the CloudFlare service to identify trusted web traffic. It does not correspond to any user id in the web application, nor does the cookie store any personally identifiable information. See: What does the CloudFlare cfduid cookie do? Persistent  
Siteimprove siteimproveses

This cookie is used purely to track the sequence of pages a visitor looks at during a visit to the site.
This information can be used to reduce user journeys, and enable visitors to find relevant information quicker.

 

Session cookie  
Adform cid Cookie ID (legacy) - same as UID   60 days
Starcom NearestOffice Counts the number of time somebody has visited an infopage of one of the local offices. Session only 30 mins
Starcom Careers Counts number of times somebody has visited one of the job advertisements Session only 30 mins
Google Analytics _gat_gtag_UA_111120204_1 Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property-id>.   1 min
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