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The Digital Transformation of Shipping

Opportunities and Challenges for Norwegian and Greek Companies

Over the last few years, discussion on the shipping industry has primarily revolved around the fallout from the economic crisis. In addition to general economic challenges such as fleet utilisation, shipping companies in Norway and Greece are increasingly facing the impact of the digital transformation and a changing competitive environment. 

Over the last few years, changed value chains have caused shipping companies to evolve into service providers for the logistics industry. For this reason, it is necessary to take a look forward.

Google and other global players are pervading more and more areas of our day-to-day lives. Norwegian and greek shipping companies expect them to become providers of technical services for transport companies but do not think that they are likely to operate ships of their own.

Crewless shipping seem still far away, but both Norwegian and greek shipping companies are becoming open to an idea of ships controlled from land.

Finally, I would like to thank shipping companies for taking time out for the interviews and for providing insights into their companies. I trust that you will find this study interesting and illuminating reading.


Fredrik Gabrielsen
Partner at PwC | Head of shipping & offshore

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Fredrik Gabrielsen

Fredrik Gabrielsen

Partner | Head of shipping & offshore, PwC Norway

Tel: +47 970 82 408