Navigating complexity, strengthening performance and building trust in a changing market

Bank and finance

To personer i samtale

Renewal and growth in a shifting financial landscape

The financial services industry is undergoing a profound transformation, driven by technological change, tighter regulation and evolving customer expectations. The boundaries between banking, insurance and asset management are becoming increasingly blurred, while competition is intensifying as new players and business models emerge.

Artificial intelligence, modernised systems and consolidation are unlocking new opportunities but also require the capability to test, learn and adapt quickly. At the same time, a more complex threat landscape means that leaders must strengthen governance and risk management.

With deep sector insight and experience, we support financial institutions in understanding change, building resilience, transforming their operations and adopting technology that delivers tangible and lasting improvements.

Graf med aksjekurser

It is the combination of speed, innovation and strong control that will determine who succeeds going forward.

Kjersti Aksnes GjesdahlPartner PwC

How we can help

Bank

Banking customers increasingly expect personalised services, real-time experiences and seamless digital solutions. At the same time, banks are facing challenges related to legacy systems, complex core platforms and growing cost pressure.

In parallel, advances in technology, AI, new payment infrastructures and Open Finance are creating significant opportunities for growth and innovation.

Insurance

Norwegian insurers must balance profitability and security in a market characterised by greater volatility in claims, persistent cost pressure and emerging risk patterns driven by climate change. At the same time, regulatory expectations are increasing across governance, customer treatment and the use of artificial intelligence. Consolidation and new partnerships are becoming increasingly important to finance modern, scalable platforms.

Companies that build robust operations and adopt data and AI responsibly can achieve greater precision, faster delivery and a more seamless, end-to-end customer experience. 

Asset and wealth management

Asset and wealth managers in Norway and the Nordics are under increasing pressure from multiple directions. Clients expect strong returns, transparency, personalised advice and digital services, while margins are tightening and requirements for product governance and investor protection are rising.

Fund platforms are reshaping business and operating models, and EU sustainability requirements and new regulations, including stricter anti‑money laundering measures, are increasing complexity. Many are modernising systems and reporting to meet these demands and reduce costs.

The use of AI can enhance analysis, operations and customer service, but requires strong data foundations, governance and risk management to maintain trust.

Advisory, audit, accounting and legal services

We help you think in new ways to create value and build trust, empowering you to do more – for your stakeholders, your people, your customers and society.

Value in motion

AI, climate change and geopolitical shifts are reconfiguring the global economy. We’ve mapped where value is moving over the next decade, so you can build a future-ready business to capture it.

Contact us

Kjersti Aksnes Gjesdahl

Partner | Bransjeleder for finans, Oslo, PwC Norway

415 58 225

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