Some ambitions last for generations
Private
When business becomes personal
Some of the most exciting developments in Norwegian business take place in companies driven by ambition, ownership and a long-term perspective. Family-owned businesses, growth companies and established enterprises that play an important role in their region, for their people and within their industry. These are businesses that create value, jobs and development, often far beyond what their size alone would suggest.
At the same time, decisions are becoming more complex. Many owners are navigating questions around growth, technology, new markets, capital, tax, regulation, succession, changes in ownership or other strategic challenges. It is not only about what the business should do next. It is also about what the owners want to build, preserve, develop or change. Because when you own or lead a private business, business is rarely just business.
Ownership, operations, capital and people are closely interconnected. This creates strength and direction, but also places greater demands on decisions that need to create value both now and over time. For many, trust is also central. Trust from family, employees, customers, local communities and partners. The decisions made today do not only shape future results, but also your reputation and what you will be known for over time.
With us, you get a team that understands the bigger picture when ownership, capital and business are in motion.
– As your business grows, decisions become more complex. We help you gain the confidence and direction needed to make the right choices.
Start with The Owner’s Agenda
Good decisions start with understanding what is truly at stake – for the business, the owners and the people around them. That is why we start with the owner’s agenda: a holistic way of looking at ownership, business, family and capital as one.
- A sale is rarely just about the transaction
- A generational transition is rarely just about tax
- A growth plan is rarely just about the market
- And capital is rarely just about returns
The owner’s agenda helps you develop both your ownership and your business in the same direction, with you as the owner at the centre. It gives you a clearer view of which decisions to make now, and which need to stand the test of time.
How we can help?
Our services are built around different ownership situations. Choose what best reflects where you are.
For families and owners managing business, capital and values over time
Family capital is about more than wealth. It includes business, investments, relationships, capabilities, values, reputation and responsibility.
We help you create structure, direction and confidence when ownership, capital or the family is facing important decisions.
When business, family and ownership must evolve together
In private and family-owned businesses, ownership and people are often closely connected. We support you as your business grows, professionalises, transitions or transforms – without losing what makes it strong. Typical questions may include:
- How do we prepare the business for its next phase?
- How do we manage a generational transition in the right way?
- How do we create clearer roles between family, ownership and leadership?
- How do we preserve our values while continuing to develop the business?
When capital needs to be structured, managed and transferred
As capital grows, the need for clarity, structure and sound decision-making increases. We help you develop or professionalise your family office, investment structure, reporting, governance, tax and risk management. Typical questions may include:
- How should capital be structured and managed?
- How can the family gain better insight and decision support?
- How do we build a structure that works across generations?
- How do we manage investments, risk and international complexity?
For founders and owners scaling from growth to a scalable business
Rapid growth creates opportunity. But it also brings new demands for capital, structure, leadership, technology and control.
We support you in building a business that is ready for the next phase – whether that means scaling, financing, international expansion, tax, reporting, technology or transactions. Typical questions may include:
- How do we scale without losing momentum?
- How do we bring in capital at the right time and on the right terms?
- How do we establish governance and control suited to our growth stage?
- How do we prepare the business for new markets, partners or owners?
For companies focused on creating value through a defined ownership period
When a company is owned by private equity or venture investors, prioritisation, speed and execution are critical.
We support you in driving value creation throughout the ownership period – from acquisition and integration to performance improvement, reporting, technology, tax, finance function and exit readiness. Typical questions may include:
- Where are the key value drivers?
- How can we improve governance, reporting and decision support?
- How do we implement improvements without slowing down operations?
- How do we prepare the company for the next transaction?
Value in motion
AI, climate change and geopolitical shifts are reconfiguring the global economy. We’ve mapped where value is moving over the next decade, so you can build a future-ready business to capture it.
Industry leading expertise
We work alongside you – with powerful tech and expertise – to turn your next move into your next advantage. Smart growth starts with deep insight.
When important decisions lie ahead
- When should you get in touch with us?
- A team around your most important decisions
- Insights and forums for owners
- Start with your Owner’s Agenda
When should you get in touch with us?
In many cases, it pays to talk before the decision is fully defined. That may be when:
- Ownership is about to change
- The next generation is stepping in
- The business is preparing to grow, be sold or be professionalised
- Capital needs to be invested, structured or transferred
- Technology and AI need to deliver real impact
- The business or capital is moving across borders
- Complexity is increasing and you need better clarity and overview
You do not need to have all the answers. It is enough that you are facing decisions that matter.
A team around your most important decisions
As a client of PwC, you gain access to a team that brings together the right expertise when you need it. That may include tax, audit, deals, technology, risk, strategy, reporting or advisory.
The point is not for you to navigate everything PwC offers. The point is that you get the right support, at the right time, around the decisions that matter most to you – and create the most value.
Local when proximity matters. National when broader capabilities are needed. Global when your business, capital or ownership crosses borders.
Insights and forums for owners
The best decisions are rarely made alone. With us, you gain access to insights, experience and forums that bring together owners, families, entrepreneurs, investors and leaders in private businesses. Here, you can explore topics such as:
- Governance, ownership structures and succession
- Family capital and family office
- Growth, capital and international expansion
- AI and technology in private businesses
- Tax, risk and reporting
- Value creation in private equity–backed companies
Start with your Owner’s Agenda
Ownership comes with responsibility, opportunity and decisions that do not always have simple answers.
We can help you navigate what lies ahead — and identify what matters most and what should be done first.