We don’t just bring tech. We bring results.

Artificial intelligence

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AI solutions that increase business value

To succeed with artificial intelligence (AI), organisations need to make deliberate strategic choices and prioritise initiatives that deliver real business value. Many Norwegian organisations have already adopted AI, and expectations for profitability are rising among senior leaders. Using AI effectively is therefore not just about technology, but about connecting strategy, data and execution in a holistic way.

When applied with purpose and responsibility, AI can deliver significant benefits. It can free up employees’ time by automating routine tasks, allowing people to focus on more value-creating work. AI also improves decision-making through more data-driven insights and analysis, and can enable more relevant and seamless customer experiences.

AI can help organisations identify new market opportunities and develop new products and services. At the same time, it can strengthen risk management by uncovering patterns, anticipating events, and supporting better control and compliance.

Lars Meinich Andersen

– To fully unlock the potential of machine learning and artificial intelligence, you need high-quality data that is structured and accessible. This makes it easier to identify the right investment opportunities.

Lars Meinich AndersenLeader Data and AI PwC

Do these challenges sound familiar?

Artificial intelligence depends on access to high-quality data. Many organisations struggle to collect, structure and make data accessible in ways that are suitable for AI, while requirements related to data security and privacy set clear boundaries.

Developing and using AI also requires significant technical expertise. Competition for experienced AI talent is intense, and many organisations find it challenging to build the necessary capabilities internally.

In addition, AI raises important ethical and regulatory considerations. Organisations must ensure the responsible use of AI, manage privacy and data ownership, and navigate a regulatory landscape that is evolving rapidly.

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How we can help

AI strategy development

A clear and effective AI strategy, integrated with the overall business strategy, is essential to succeed with artificial intelligence. We help organisations define a strong AI vision, identify high‑value opportunities and translate ambition into a clear and actionable roadmap.

AI is accelerating the pace of innovation by enabling advanced data analysis, automation and real-time decision-making. This is reshaping both what is possible and how quickly change can happen. Organisations that embed AI as a core element of their strategy are better positioned to drive innovation, scale growth and sustain long-term competitive advantage.

We support organisations throughout the AI journey, from strategy development to responsible implementation. By aligning technology, people and governance, we help prepare your organisation for the future of work and ongoing digital transformation.

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AI governance and guidelines

The development and use of AI systems are subject to multiple regulatory frameworks, depending on how and where the technology is applied. In addition to sector-specific legislation and data protection requirements under GDPR, all AI systems must comply with the EU AI Act, which introduces a common regulatory framework for artificial intelligence across Europe.

The AI Act is designed to promote trustworthy AI that protects health, safety and fundamental rights. It applies a risk-based approach, placing different obligations on organisations across the AI value chain, from developers to users. These obligations become more stringent as the potential risk of an AI system increases, making it essential for organisations to assess and categorise their AI use correctly.

We help organisations navigate this complex regulatory landscape by clarifying roles, responsibilities and risk exposure across their AI systems. By supporting compliance with applicable regulations and developing tailored AI guidelines, we enable responsible use of AI that aligns with legal requirements, organisational accountability and business objectives.

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Building an AI data platform

A robust data platform is the foundation for successful artificial intelligence and advanced analytics. We help organisations modernise their data and AI capabilities through cloud-based platforms and modern data architectures that support scalability, flexibility and performance.

An effective AI data platform enables data-driven decision-making, greater agility and new opportunities across business units and processes. By supporting data ingestion, transformation, model development and visualisation end to end, the platform ensures that data delivers continuous value aligned with strategic objectives.

Combining deep technological expertise with strong business understanding, we support organisations both in meeting today’s needs and preparing for future data challenges. Whether you are modernising existing solutions, migrating to the cloud or building a new platform from scratch, we deliver tailored solutions that create real business value.

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Designing and training AI models

We offer a comprehensive range of AI services covering the full model lifecycle, from data collection and model development to deployment and continuous optimisation. By working closely with domain experts, we ensure that AI models are built on relevant, high-quality data and designed to address real business needs, while meeting privacy and compliance requirements such as GDPR.

Our data scientists develop and train AI models using advanced techniques including machine learning, neural networks and statistical analysis. The models are designed to be robust, scalable and transparent, enabling them to solve today’s challenges while supporting future innovation and growth.

We support safe and efficient implementation by validating models across scenarios and integrating them seamlessly into existing systems. Through ongoing monitoring, performance management and continuous improvement, we help organisations ensure that their AI models deliver sustained value over time and can scale as needs evolve.

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Cybersecurity in AI implementation

Secure AI implementation starts with strong cybersecurity fundamentals. This includes protecting sensitive data through proper classification and access controls, managing privacy risks, and continuously monitoring how data and AI tools are used across the organisation. Without these foundations, AI adoption can expose organisations to increased cyber risk and loss of control.

Effective AI security is built around three core principles: information protection to prevent data leakage, visibility to understand which AI tools are in use and how data flows, and user adoption to ensure employees use AI safely and as intended. By combining technical security measures with governance, training and clear policies, organisations can reduce cyber risk while enabling safe and confident use of AI at scale.

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From AI to insight

We help organisations turn data into insight by developing solutions that make complex data sets easier to understand and help identify new opportunities.

Through intuitive visualisations and dashboards, we make insights accessible across the organisation, from senior leadership to operational teams. This increases decision speed, accuracy and confidence.

By modernising reporting, enabling self-service analytics and automating data analysis, we reduce manual effort and dependency on IT. This allows your teams to focus on strategic analysis and respond more quickly to changes in the business and the market.

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Agentic Factory

Agentic Factory is our framework for developing and scaling agentic AI, where digital agents become integrated parts of everyday workflows and deliver value with minimal supervision. Rather than focusing on isolated pilots, we help organisations move from experimentation to measurable impact by embedding AI agents in end‑to‑end processes that are anchored in the business and governed responsibly.

By bringing together technology, data, governance and skills in a single operating model, Agentic Factory enables faster scaling with control. AI agents are designed to work as a coordinated team across functions such as finance, customer service, procurement and operations, helping reduce lead times, improve decision quality and unlock new growth opportunities.

Agentic Factory is more than a delivery model. It is a collaborative innovation environment where organisations redesign how work is performed, build hybrid teams of people and AI, and develop the capabilities needed to succeed over time. Through structured prioritisation, secure and traceable agent workflows and continuous learning, we help organisations realise value quickly while strengthening productivity, quality and trust.

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Value in motion

AI, climate change and geopolitical shifts are reconfiguring the global economy. We’ve mapped where value is moving over the next decade, so you can build a future-ready business to capture it.

Industry leading expertise

We work alongside you – with powerful tech and expertise – to turn your next move into your next advantage. Smart growth starts with deep insight.

Kontakt oss

Lars Meinich Andersen

Partner | Leder Data & AI, Oslo, PwC Norway

916 62 243

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Christine Ask Ottesen

Advokat | Partner, Oslo, PwC Norway

928 09 229

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Eldar Lorentzen Lillevik

Partner | Cyber Security, Oslo, PwC Norway

951 02 435

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